Emerging markets are by nature volatile, frequently impacted by events such as political instability, civil unrest, corruption and other economic forces. The extremes of growth and decline could hardly be more apparent than in the Middle East, where the collapse in oil prices has prompted a great deal of soul searching.
Saudi Arabia, for example, is going through the most radical social and economic reform programme in its history, and Iran is still subject to ongoing trade sanctions and uncertainty connected to US foreign policy. Added to this, these two nations share deep enmity, which demands high levels of diplomacy on the part of firms that target both jurisdictions.
